INFLUENCE The Psychology of Persuasion pdf free download. This amazing book Influence: Science and Practice is a psychology book examining the key ways people can be influenced by “Compliance Professionals”. The book’s author is Robert B. Cialdini, Professor of Psychology at Arizona State University.
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With a remarkable track record, “Influence,” the timeless guide on persuasion, boasts a staggering three million copies sold and translation into thirty languages. Its accolades include a spot on the New York Times Best Seller list, recognition in Fortune’s “75 Smartest Business Books,” and a mention in “50 Psychology Classics.” Featured prominently in recommendations on podcasts,
the book delves into the psychology behind the affirmative response and provides practical applications of these insights. Dr. Robert Cialdini, a distinguished authority in influence and persuasion, draws upon thirty-five years of rigorous, evidence-based research, complemented by a three-year program studying behavior change drivers.
Readers are introduced to the six universal principles, empowering them to become adept persuaders while also equipping them to resist such tactics. Applicable across diverse domains, the principles outlined in “Influence” hold the potential to catalyze profound personal transformation and serve as a catalyst for success in various aspects of life.
Name | Influence The Psychology Of Persuasion PDF |
Writer | Robert Cialdini |
Download Status | It is available For Download |
Pages | 279 |
File Size | 104kb |
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